Our Values

These aren't aspirational posters on a wall. They're how we actually make decisions.

Clarity over cleverness

We build software that's easy to understand, not software that shows off. If a warehouse supervisor can't figure it out in 30 seconds, we've failed.

Ship, then iterate

Perfect is the enemy of useful. We'd rather give you something that works today and improve it tomorrow than make you wait for a theoretical ideal.

Respect the operator

The people using our software are busy. They're on their feet, handling real problems. We design for their reality, not a sanitized demo environment.

No enterprise theater

We don't do 6-month implementations, 47-slide decks, or pricing that requires a "call with sales." We tell you what it costs and help you get started.

Own the outcome

When something breaks, we fix it. When something's confusing, we clarify it. We don't hide behind support tickets or blame third-party integrations.

Stay calm under pressure

Warehouses get hectic. Peak season happens. Our software — and our team — should make things calmer, not add to the chaos.